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Use data and algorithms for hyper-personalization Temu uses ads to acquire users and then leverages data and its algorithms to personalize the shopping experience. One of Temu's main features is a "Recommended for You" page that encourages users to browse popular items as well as items they might be interested in based on past behavior or shopping cart additions. Temu: Discount e-commerce disruptor Thanks to social platforms like TikTok and Instagram, consumers are now accustomed to scrolling through content.

This behavior is helpful to Temu because it provides more user belize number dataset data than page layout and reduces interaction costs. ll of Temu’s channels – from the app and desktop website to advertising and email campaigns. It continuously adapts its interface by offering fun experiences such as mini-games and costume contests to increase engagement and enhance the user experience. Temu also uses its algorithm to recommend stores and products on its homepage - all powered by user data.

3) Gamification Gamification is not new to applications. Many brands use it to attract and engage customers, such as Starbucks and Sephora. But few brands combine shopping and gaming like Temu. Users of the Temu app claim to be bombarded with a range of gaming elements, such as a roulette wheel that offers coupon rewards and a countdown timer. You can also earn rewards by playing games like Fishland, Coin Spin, and Card Flip.